Are Business Cards Obsolete?

 

Running a business is becoming a feat of technology. Payments are taken online and marketing is done through Facebook, Twitter and LinkedIn. One aspect of marketing that will never become obsolete is the infamous Business Card.

Business cards are compact and easy to distribute.They are also an amazing marketing tool that many business owners often forget. Word of mouth is a great tool but a business card is tactile and has all the information so a business owner can be reached at any time, night or day.  Here are some marketing tips on distributing business cards.

  1. Keep your business cards on you at all times in a nice holder so they do not get disfigured or dirty. Be professional. No one wants to touch the business card you picked up off the floorboard of your car with a muddy footprint on the back or the one you dug up from the bottom of your purse with a sticky mint attached, right next to your name and address.
  2. Attach your business card to EVERYTHING!!!! Hang your business card on grocery store bulletin boards. Also, put your card in the “win a free meal” container at local restaurants. Paperclip or staple your card to every piece of mail you send to anyone, including personal correspondence. You may think this is overkill but everywhere you put your card is potential for new business.
  3.  Use your business card as scrap paper when leaving a note for someone.  When you go somewhere and the person you are looking for is not available, leave a note on the back of your business card. They have your contact information and a note letting them know what you were needing right in front of them.
  4. Get creative with your business cards and give people a reason to keep them on hand. Put a calendar on the back of the business card, measurement conversions, or a coupon asking them to present the business card upon redemption of the coupon.

If you are a paperless company, and the thought of carrying around the 500 business cards in the trunk of your car has you feeling queasy, try using a digital business card. Forbes.com lists several reputable digital business cards.

  1.  Feathr allows users to manage their contacts, take notes on conversations they’ve had with new acquaintances, manage event agendas and speakers at conferences and connect with social apps like Twitter.
  2. Infoduce puts business card data in a smartphone format but also allows users to create business profiles, purchase a product online, download a resume, connect via a social network and more. Through a QR code scan users can also link to print media.
  3. SnapDat is a digital card company that offers a product that is free to download, gives users the tools to build their own business cards on their own phones, using photos, logos and preloaded templates. Cards can then be sent via email to contacts and information automatically input to the receiver’s iPhone. Once a small library of business cards has been collected, users can swipe through contacts on screen.

Business cards have been the gateway to new business for decades. They are not going anywhere, but they are being updated as we move with the technological times.

Input2Funding  

Tel: 866-255-0693
Email: info@input2funding.com

Are Business Cards Obsolete?

 

Running a business is becoming a feat of technology. Payments are taken online and marketing is done through Facebook, Twitter and LinkedIn. One aspect of marketing that will never become obsolete is the infamous Business Card.

Business cards are compact and easy to distribute.They are also an amazing marketing tool that many business owners often forget. Word of mouth is a great tool but a business card is tactile and has all the information so a business owner can be reached at any time, night or day.  Here are some marketing tips on distributing business cards.

  1. Keep your business cards on you at all times in a nice holder so they do not get disfigured or dirty. Be professional. No one wants to touch the business card you picked up off the floorboard of your car with a muddy footprint on the back or the one you dug up from the bottom of your purse with a sticky mint attached, right next to your name and address.
  2. Attach your business card to EVERYTHING!!!! Hang your business card on grocery store bulletin boards. Also, put your card in the “win a free meal” container at local restaurants. Paperclip or staple your card to every piece of mail you send to anyone, including personal correspondence. You may think this is overkill but everywhere you put your card is potential for new business.
  3.  Use your business card as scrap paper when leaving a note for someone.  When you go somewhere and the person you are looking for is not available, leave a note on the back of your business card. They have your contact information and a note letting them know what you were needing right in front of them.
  4. Get creative with your business cards and give people a reason to keep them on hand. Put a calendar on the back of the business card, measurement conversions, or a coupon asking them to present the business card upon redemption of the coupon.

If you are a paperless company, and the thought of carrying around the 500 business cards in the trunk of your car has you feeling queasy, try using a digital business card. Forbes.com lists several reputable digital business cards.

  1.  Feathr allows users to manage their contacts, take notes on conversations they’ve had with new acquaintances, manage event agendas and speakers at conferences and connect with social apps like Twitter.
  2. Infoduce puts business card data in a smartphone format but also allows users to create business profiles, purchase a product online, download a resume, connect via a social network and more. Through a QR code scan users can also link to print media.
  3. SnapDat is a digital card company that offers a product that is free to download, gives users the tools to build their own business cards on their own phones, using photos, logos and preloaded templates. Cards can then be sent via email to contacts and information automatically input to the receiver’s iPhone. Once a small library of business cards has been collected, users can swipe through contacts on screen.

Business cards have been the gateway to new business for decades. They are not going anywhere, but they are being updated as we move with the technological times.

Input2Funding  

Tel: 866-255-0693
Email: info@input2funding.com

Who’s Best For My Business?

Business Competitor At Starting PositionCrowdfunding offers a unique and rewarding opportunity for start up businesses or a business that wants to expand but Who’s Best For My Business? The options can be overwhelming. There is so much to think about, so much to learn. Our best advice is to research, but you need a starting point. Think about how big and how far you want to take your new or existing business, then re-think it and make it real and obtainable. Of course the sky is the limit and we all want to be successful billionaires. It all starts with that first step. It must be solid and you must know what you want and need to make your business thrive. The variables are many including but not limited to the economy, patent rights, and mostly- how to raise the funds. When you are ready or just need a little insight, give us a call or email us. We are happy to help.

Input2Funding  

Tel: 866-255-0693
Email: info@input2funding.com

Design Counts

logocoffee3 (1)

Grab a cup of coffee and join me. Introducing Guy Kawasaki, Contributor to Entrepreneur.com .
5 Things I Learned About Successful Startups From Steve Jobs is an awesome, informative article, and a great read for business minded professionals, business owners and entrepreneurs alike.  Design Counts is only one of 5 startups that Guy shares.

It might not matter to everyone, but design matters to enough people to make a startup successful. Simple functionality isn’t enough anymore. Now your product or service has to do the job in an elegant and pleasing way. Steve Jobs and Apple have raised people’s expectations forever.

 

4 more successful startup tips from Guy & Entrepreneur.com

Estimating The Cost

Male And Female Staff In Coffee ShopThe US Small Business Administration shares How to Estimate the Cost of Starting a Business from Scratch.

Start-up costs are technically defined as the costs you’ll incur before you start making any income. It’s an important distinction to make because it will impact your tax return. These costs are broken down as follows:

1. Expenses – These are the costs involved in preparing to open a business and may include things like market research, the mileage costs involved in researching a location, advertising, training, wages, and any fees paid to professionals or consultants such as a lawyer or accountant.

Many (but not all) of these costs are tax deductible, Continue reading

Do You Have What It Takes

Are You An Entrepreneur? Do you have what it takes? Not everyone is cut out for the challenge of starting their own business. There are several personality traits that are common among successful entrepreneurs, including discipline, frugality, self-confidence, good communication skills, humility, honesty and integrity, superb record-keeping skills, motivation, good health, optimism and more. For more on these characteristics, read Are You An Entrepreneur? Create The ConceptProfessional woman making a call Before you quit your job to become an entrepreneur, you must first think of a concept, product or service that will generate a steady stream of income. This may sound easy, but for most people, this is actually the hardest part. You should conceive a plan that puts your knowledge, experience and expertise to use in the most profitable way possible. Continue reading

Stick With It

“Start-ups don’t die, they commit suicide. In other words, 90 percent of start-ups fail because the founders get bored, discouraged, or something else, and they move on to other things, not because of some catastrophe. No matter how dark it is today, things will always be better tomorrow.” — Justin Kan, Justin.TV

Small Business Trends

African American male contractor using tablet PC while inspecting wooden planksAccording to Small Business Trends 2015 companies will make some changes from the past and take a new role in increasing revenue. How many of these changes will you be making?

Less Email, More in Person Meetings

People have opted for email instead of phone calls. But the small business trend this year will be to have more in person meetings with employees, vendors and customers as everyone wants to make true connections that build lasting relationships.

Less Secrecy, More Transparency

With social media instantly communicating and every phone having a camera, nothing in business is a secret any longer. This will force every small business to be much more transparent in dealings with customers, employees and product developments. This will also boost more social responsibility for these companies.

You can check out all of the new trends here!