Small Business Trends

African American male contractor using tablet PC while inspecting wooden planksAccording to Small Business Trends 2015 companies will make some changes from the past and take a new role in increasing revenue. How many of these changes will you be making?

Less Email, More in Person Meetings

People have opted for email instead of phone calls. But the small business trend this year will be to have more in person meetings with employees, vendors and customers as everyone wants to make true connections that build lasting relationships.

Less Secrecy, More Transparency

With social media instantly communicating and every phone having a camera, nothing in business is a secret any longer. This will force every small business to be much more transparent in dealings with customers, employees and product developments. This will also boost more social responsibility for these companies.

You can check out all of the new trends here!


Registering Your Business Name

Male And Female Staff In Coffee ShopNaming your business is an important branding exercise, but if you choose to name your business as anything other than your own personal name then you’ll need to register it with the appropriate authorities.

This process is known as registering your “Doing Business As” (DBA) name.

What is a “Doing Business As” Name?

A fictitious name (or assumed name, trade name or DBA name) is a business name that is different from your personal name, the names of your partners or the officially registered name of your LLC or corporation.

It’s important to note that when you form a business, the legal name Continue reading

Market Research For Your New Business

Three Businesswomen Meeting Around Table In Modern OfficeKnowing that you have a great business idea/product and are ready to obtain crowdfunding for your business start-up, don’t miss this important step; market research.

So what exactly is market research? Simply put, it’s a way of collecting information you can use to solve or avoid marketing problems. Good market research gives you the data you need to develop a marketing plan that really works for you. It enables you to identify the specific segments within a market that you want to target and to create an identity for your product or service that separates it from Continue reading

In The Beginning- Crowdfunding History

i2f 12 9According to the earliest recorded use of the word “crowdfunding” was by Michael Sullivan in fundavlog in August of 2006. An early precursor of the crowdfunding business model could be the concept of collective fundraising a subscription business model that was used in the 17th century to finance publications that were planned but not yet printed.
Crowdfunding began to gain traction in the United States after the launch of Artist Share, it was the first online platform for crowdfunding in 2003. Following Artist Share, more crowdfunding sites started to appear. Crowdfunding websites helped companies and individuals worldwide raise $89 million from members of the public in 2010, $1.47 billion in 2011, and $2.66 billion in 2012. In 2012 more than one million individual campaigns were established globally. The industry is projected to grow to $5.1 billion in 2013.
A report in May of 2014 , released by Continue reading

Crowdfunding Is The Next Big Investing Trend

Over the last several years crowdfunding has become an increasingly popular option for both entrepreneurs and investors. According to Forbes, Drew Hendricks, the volume of global crowdfunding platforms skyrocketed. Crowdfunding has already proven itself to be a successful alternative in acquiring or investing money. And it’s likely not going anywhere anytime soon. It will most likely continue to rapidly grow. In fact, crowdfunding is poised to become the next big investment trend. And here’s five reasons why:

  1. Convenience

Have you ever asked for money? It’s not exactly the highlight of your day. But that’s nothing compared to applying for a loan or meeting with potential investors. It’s one of the most nerve-racking experiences that entrepreneurs have to go through. But, that’s not the case with crowdfunding. Compared to all of the paperwork and preparation needed for loans, setting a crowdfunding campaign is a breeze. Just select the right platform, put together a video and offer enticing rewards. While there’s still a need for something that’s important for the long-term, like a business plan, it’s extremely refreshing to only have to make your presentation and pitch just once. Crowdfunding is also a great for both investors and entrepreneurs to discover each other. Instead of relying on traditional methods and investing options, crowdfunding provides a convenient and exciting way of obtaining an investment or finding a new venture to fund.

  1. Validates a Concept

Having an idea is one thing. Proving that the idea can make a profit is another thing. Whether you need to convince yourself or investors that there’s money made, crowdfunding provides a great opportunity to see where the market stands. If you launch a successful crowdfunding campaign, it not only Continue reading

Your Business Name And You

Professional woman making a callWhat your business name says about you and how you can decide on a name that best fits you and the company you are trying to represent.

According to, you should resist the urge to come up with some hip, trendy nomenclature that says very little about your business. There should be some rational behind why a specific name is chosen.  High tech, forward thinking names are common in e-business. They also offer these guide lines for you to keep in mind when contemplating an inspiring company name.

  • The name you choose should somehow be an indicator of your services or products.
  • It should conjure up a positive image of the company.
  • Develop some acronyms that could be effective.
  • A serious business won’t be Continue reading

Why Is Crowdfunding Popular?

Business Competitor At Starting Position

Input2funding has a proven track record of launching successful business start-ups.

Why is Crowdfunding  popular?

People feel empowered when they are responsible for creating something new, regardless of whether they are the actual creator or just a contributor.  We all have an inherent desire to be part of something larger than ourselves and this is a major appeal that supports crowdfunding’s existence.
Via the internet, millions of people have access to a wide range of investment opportunities, and this visibility is further fueled through social media.
Compared to the legacy funding mechanisms, crowdfunding offers several key benefits:
·         Easy setup with few obstacles to launch your campaign
·         Entrepreneurs can market their product and fundraise simultaneously
·         Shorter lead time to raise funds (consider  1-2 months vs. 6-12 months)
·         Contributors become your advocates and help grow your customer base
Ultimately, crowdfunding provides businesses with the flexibility and confidence to stay true to their original venture with the support of their potential customers and contributors.

Women In Executive Positions Equal Success?

Three Businesswomen In Office Working On A DocumentIt has been said that women cannot succeed in executive positions without turning up the testosterone. Reality shows have backed this train of thought. For example, The Apprentice and Shark Tank show women making shrude and even calculated negotiations for businesses to claw their way to the front. It does not have or need to be this way.

Yes, executive suites in Fortune 500 companies are predominantly male. However, states, “Fifty-five percent of the analyzed companies had at least one female executive, and the proportion of female to male executives at these companies was 2 to 9, or 22 percent. In successful companies the median proportion of female executives was 7.1 percent, more than double the median (3.1 percent) in unsuccessful companies. The study also found that every 10 percent increase in female executives at the VP level yielded a 6 percent increase in the company’s odds of success,” It may be time to rethink the power of femininity in the executive offices.
We may ask, “ What makes a successful female executive?” Continue reading